CALCULATE YOUR ROAS & POAS
Find out if your ads are actually profitable. Calculate ROAS, POAS, and your potential CSS savings with our free calculator.
MARKETING CALCULATOR
Enter your numbers and see the result instantly. All calculations happen locally in your browser — we store no data.
ROAS (Return On Ad Spend) is calculated as: Revenue ÷ Ad Spend.
A ROAS of 4 means you get DKK 4 back for every DKK 1 you spend.
POAS = Profit ÷ Ad Spend.
Profit = Revenue − Cost of goods − Other costs.
Other costs can include shipping, packaging, returns, etc.
As a Google CSS Partner, Gezar provides a 20% discount on all Google Shopping click prices.
The saving is direct and automatic — no extra work on your end.
WHAT ARE ROAS AND POAS?
The two most important metrics for anyone advertising digitally — and they are not the same thing.
Metric 01
ROAS
Return On Ad Spend measures how much revenue you generate per ad dollar. It is the classic metric that all agencies report on — but it does not tell you whether you are actually making money.
Ex: DKK 45,000 revenue ÷ DKK 10,000 spend
→ ROAS = 4.5x
Metric 02
POAS
Profit On Ad Spend measures the actual profit you earn per ad dollar. POAS accounts for your cost of goods and other expenses, so you optimize toward what actually hits the bottom line.
Profit = Revenue − COGS − Other costs
Ex: DKK 10,500 profit ÷ DKK 10,000 spend
→ POAS = 1.05x
Why POAS is the better choice
Imagine two products with the same ROAS of 5x. Product A has a cost of goods of 30% — Product B has a cost of goods of 80%. Their ROAS is identical, but only Product A is profitable. That is exactly the problem POAS solves: you see what actually makes money.
| Metric | Product A (low COGS) | Product B (high COGS) |
|---|---|---|
| Revenue | DKK 50,000 | DKK 50,000 |
| Ad spend | DKK 10,000 | DKK 10,000 |
| ROAS | 5x | 5x |
| Cost of goods (COGS) | DKK 15,000 | DKK 40,000 |
| Profit | DKK 25,000 | DKK 0 |
| POAS | 2.5x → Profitable | 0x → Break-even |
WANT TO OPTIMIZE FOR PROFIT?
A strong POAS starts with the right setup. I help you with POAS tracking, CSS savings, and profitable advertising from day one.
FAQ
A good ROAS depends on your industry and margins, but as a rule of thumb: below 2x is poor, 2-4x is acceptable, and above 4x is good. The important thing to remember is that ROAS only measures revenue — not profit. A ROAS of 10x can still be unprofitable if your cost of goods is high. Use the POAS calculator to see the full picture.
POAS stands for Profit On Ad Spend and measures the actual profit you earn per ad dollar. The formula is: POAS = Profit / Ad Spend, where Profit = Revenue minus cost of goods (COGS) minus other costs such as shipping and packaging. A POAS of 1.5x means you earn DKK 1.50 in profit for every DKK 1 you spend on ads.
ROAS measures revenue per ad dollar, but two products with the same ROAS can have very different profitability depending on cost of goods and margins. If you optimize for ROAS, you risk scaling products that look good on paper but are actually costing you money. POAS accounts for your real costs and ensures you optimize toward the bottom line — not just revenue.
CSS (Comparison Shopping Service) is Google's program that gives certified partners a 20% discount on Google Shopping click prices. All Gezar clients running Google Shopping automatically receive this discount. If you spend DKK 50,000/month on Shopping, you save DKK 10,000/month — that is DKK 120,000 per year that directly improves your POAS. Gezar is a certified CSS Partner.