How Much Does Facebook Advertising Cost in 2026? Complete Pricing Guide

Facebook and Instagram advertising is the most widely used paid channel for Danish businesses in 2026. With more than 3.5 million active Danes on Meta's platforms and the ability to target precisely by demographics, interests and behaviour, it is hard to find a more effective way to reach potential customers — whether you sell products online, generate leads or want to drive footfall to a physical location.

But what does it actually cost? The short answer: it depends enormously on industry, audience, ad format and season. The long answer is this article. Here we walk through all the relevant Facebook advertising prices in Denmark for 2026 — from what Meta charges per click to what an agency typically charges to manage it all.

Whether you are considering doing it yourself or are looking to hire help, this guide gives you the overview you need to make an informed decision.

1. The Three Costs of Facebook Advertising

Many businesses underestimate the total costs because they only think about what they pay to Meta. In reality there are typically three separate cost items when advertising on Facebook and Instagram:

1. Ad budget — What you pay directly to Meta to show your ads. Money that goes into the auction. This is the variable you have the most direct control over.

2. Agency fee — Payment to the agency or freelancer that sets up, optimises and reports on your campaigns. Agencies typically charge a fixed monthly amount or a percentage of the ad budget (8–15%). The more strategic and data-driven the work, the more it is typically worth.

3. Creative content and production — Images, videos, copy and graphics for the actual ads. This is a cost many people forget. A professional video for your ads can range from DKK 3,000 to over DKK 50,000 depending on complexity — and it is often what determines whether the campaign works or not. At Gezar we help specify what is necessary and work with creative partners to deliver it.

2. Typical Facebook Ads Prices in Denmark 2026

Below you will find an overview of typical prices and metrics you will encounter when advertising on Meta's platforms in Denmark. The prices are estimates based on industry experience — your results will vary depending on industry, audience and campaign quality.

One thing that is important to understand: Meta advertising runs on an auction system. You are competing with other advertisers for the same attention. This means the price is not fixed — it fluctuates with time of day, season, competition level in your industry and the quality of your ads. A high relevance score can actually get you cheaper clicks than your competitors, even if they are bidding more.

3. What Affects the Price of Facebook Advertising?

Prices on Facebook and Instagram advertising are anything but static. Here are the most important factors that determine what you will actually pay:

Audience and size

The narrower and more specific your audience, the more expensive it typically becomes to reach them. A campaign targeting B2B software decision-makers in Denmark costs significantly more per thousand impressions than a campaign aimed at a broad age group with an interest in fashion. Broader audiences give the algorithm more room to work and typically cost less per result.

Season — Q4 is the most expensive quarter

Black Friday and Christmas shopping in November and December is the most expensive period to advertise — because everyone is advertising. CPM can rise 50–150% in November compared to April. This does not mean you should avoid advertising in Q4, but you need to budget accordingly and have your creative assets ready well in advance so you are not starting a new learning phase in the middle of the busiest period.

Ad format

Video ads, carousel ads, Stories, Reels and static image ads are priced differently in the auction. Video typically has a lower CPM because Meta prioritises it, but production costs are higher. Reels are currently relatively cheap because Meta wants to boost the format — it is typically a good place to start.

Industry and competition level

Industries such as insurance, finance, real estate and legal services are notoriously expensive to advertise in. On the other hand, niche products and local businesses with limited competition are often surprisingly affordable. A local carpenter in Aarhus typically pays far less per lead than an insurance company.

Creative quality and relevance score

This is where many businesses lose money. An ad with a low relevance score (Meta's internal quality rating) literally pays more for the same placement than a competitor with better creative. Investing in strong creative is not a luxury — it is the most effective way to lower your advertising costs.

4. Facebook Ads for Different Business Types

E-commerce and online shops

Facebook and Instagram advertising is particularly powerful for online shops. Dynamic Product Ads can automatically show users the products they have viewed on your website, and Advantage+ Shopping Campaigns use Meta's AI to find the highest-converting audiences. A realistic minimum budget for an online shop wanting to see real sales results is DKK 8,000–15,000 per month in ad spend. A ROAS (return on ad spend) of 3–8x is realistic for well-performing campaigns.

B2B and lead generation

Many underestimate Facebook for B2B, but the platform works excellently for lead generation — particularly through native lead forms that are filled out directly in Meta's app. Cost per lead ranges from DKK 50–200 depending on industry and offer. It typically requires more refined targeting and better creative than B2C, but the potential is significant. A realistic starting budget is DKK 5,000–12,000 per month.

Local businesses

Restaurants, clinics, gyms and other local businesses can use Facebook's location-based targeting to reach people within a specific radius. This is one of the most cost-effective forms of Facebook advertising — you only compete against other local businesses and your audience is well-defined. DKK 3,000–8,000 per month can deliver significant local visibility.

App install campaigns (APS)

APS campaigns (App Promotion Segment) are Meta campaigns optimised specifically for app installations and in-app events. They require technical setup with SDK and event tracking, but can deliver highly scalable results for businesses with consumer-facing apps. Gezar has specialist experience with APS campaigns through getteamco.com and can assist with everything from technical setup to creative testing. See our Facebook Ads page for more information.

5. Agency vs. Self-Management — When Does Each Make Sense?

It is possible to learn Facebook Ads yourself. Meta's Business Manager is accessible to everyone, and there are plenty of courses and resources online. But there is a difference between setting up ads and running them profitably.

Hire an agency when: Your budget exceeds DKK 8,000–10,000 per month in ad spend, because the agency fee becomes a relatively small share of the total investment. When you lack in-house expertise in Meta's platforms and the learning curve is too costly. When you want professional data-driven tracking and attribution, and when you want ongoing optimisation based on real data — not gut feelings.

Manage it yourself when: Your budget is under DKK 3,000–5,000 per month and you have the time to learn the platform properly. Or you already have strong in-house expertise in performance marketing and simply need execution support.

The typical pitfalls of self-management are: lack of structured creative testing, incorrectly configured pixels and attribution, audiences that are too broad or too narrow, and above all stopping campaigns too early because you do not understand the learning phase. Meta's algorithm uses the first 50 conversions to learn — interrupting too early means losing the entire investment made so far.

6. Instagram vs. Facebook — Which Works Best?

Facebook and Instagram use the same Ads Manager and the same auction system, but they perform differently for different businesses and audiences. Here is a quick comparison:

In practice we almost always recommend running both platforms simultaneously and letting Meta's algorithm distribute the budget automatically via Advantage+ placements. In 2026 the algorithm is very good at finding the cheapest conversions across all Meta surfaces — including Messenger, Audience Network and WhatsApp. Manual placement management rarely delivers better results than letting the AI do its work.

7. Gezar's Facebook Ads Prices

At Gezar we offer Facebook and Instagram advertising in three packages. All prices are exclusive of VAT. The ad budget paid to Meta comes on top and is determined by you.

All packages include transparent reporting directly in Meta's platforms — you always have access to your own accounts and data. We work with 30 days' notice and no long lock-in periods. The above covers our agency fee; the ad budget paid to Meta is agreed separately and depends on your goals and industry.

Not sure which package is right for you, or would you like a customised quote? See more on our Facebook Ads page or contact us directly.

FAQ — Frequently Asked Questions about Facebook Advertising