Online marketing is an investment, not an expense. But it requires choosing the right channels for your business and investing enough to see results. The problem is that prices are spread across bundles of agencies, platforms and guides that all have an interest in selling you something.
This guide brings it all together. We walk through all the most important channels with current prices for the Danish market in 2026 — and we tell you honestly when it makes sense, and when it doesn't.
We are a marketing agency in Aarhus working with Google Ads, Facebook & Instagram Ads, CSS Partner and SEO for businesses across Denmark. The figures below are based on our experience with the Danish market.
1. Overview — All the channels
Below you'll find a complete overview of the most important channels in online marketing with typical prices for the Danish market. Note that agency fees are separated from ad budget — both lines belong in your total marketing budget.
| Channel | Typical ad budget | Agency fee | Best for |
|---|---|---|---|
| Google Ads | 5,000–50,000+ DKK/mo | From 6,000 DKK/mo | Search intent, webshops |
| Facebook & Instagram Ads | 3,000–30,000+ DKK/mo | From 6,000 DKK/mo | Awareness, lead gen, e-commerce |
| SEO | N/A (organic) | 4,000–12,000 DKK/mo | Long-term visibility |
| Website | One-off price | 8,000–80,000+ DKK | Foundation for everything else |
| CSS Partner | N/A | From 149 DKK/mo | Webshops on Google Shopping |
| POAS Tracking | N/A | Included in Google/Facebook Ads | Profit optimisation |
2. Google Ads
Google Ads is paid advertising in Google's search results and across Google's network (YouTube, Gmail, Display). You bid on keywords and only pay when someone clicks on your ad (Cost Per Click, CPC). This makes Google Ads the channel with the highest search intent — the people who click are actively looking for what you offer.
Click prices in Denmark 2026
Click prices vary enormously depending on industry and competition level. Here are the typical ranges for the Danish market:
| Ad format | Typical CPC |
|---|---|
| Search — low competition (local services, niche) | 3–8 DKK |
| Search — high competition (insurance, finance, legal) | 10–40 DKK |
| Google Shopping (standard) | 1–8 DKK |
| Google Shopping (via CSS Partner) | 0.80–6.40 DKK (up to 20% discount) |
| Display & YouTube | 0.50–3 DKK |
Agency fee: From 6,000 DKK/mo at Gezar. This covers campaign setup, ongoing optimisation, conversion tracking, reporting and POAS tracking.
Who is Google Ads suited for? Primarily businesses selling products or services with active search intent — meaning people actively searching for what you offer. Webshops, service businesses, B2B with specific keywords and local businesses. If your product is something people don't yet know they can buy, Facebook Ads is better suited for creating awareness.
As an approved CSS Partner we give our clients up to 20% lower click prices on Google Shopping — automatically and at no extra cost.
Read more: See our complete Google Ads pricing guide with detailed prices, agency comparison and explanation of all cost types. Or go directly to our Google Ads service.
3. Facebook & Instagram Ads
Facebook and Instagram Ads (Meta Ads) are paid advertising on the world's two largest social media platforms. Unlike Google Ads, you target by demographics, interests and behaviour — not keywords. This makes Meta Ads the strongest channel for awareness, remarketing and e-commerce that relies on visual inspiration.
Typical prices in Denmark 2026
| Metric | Typical range (DK) |
|---|---|
| CPM (Cost Per 1,000 impressions) | 30–120 DKK |
| CPC (Cost Per Click) | 2–15 DKK |
| CPL (Cost Per Lead) — B2B | 80–400 DKK |
| CPA (Cost Per Acquisition) — e-commerce | 50–300 DKK |
Agency fee: From 6,000 DKK/mo. Running both channels (Google + Facebook) we start from 10,000 DKK/mo — the most popular package for businesses that want to cover the full funnel.
Who is Facebook Ads suited for? Strongly visual e-commerce, lead generation, B2C with broad audiences, businesses looking to build brand awareness and remarketing to existing visitors. Facebook and Instagram Ads are particularly powerful for re-engaging people who have already visited your website but didn't convert.
Read more: See our complete Facebook Ads pricing guide with detailed prices, budget tips and explanation of all ad formats. Or go to our Facebook Ads service.
4. SEO (Search Engine Optimisation)
SEO is about optimising your website to appear organically in Google's search results — without paying per click. The result: free, sustained traffic from people searching for exactly what you offer. The downside: it takes time. SEO is a long-term investment, not a quick fix.
What does SEO cost?
| Service | Typical price |
|---|---|
| Monthly SEO management (agency) | 4,000–12,000 DKK/mo |
| SEO audit & setup (one-off) | 5,000–15,000 DKK |
| Content production (per article) | 1,500–5,000 DKK |
| Technical SEO fix | 3,000–10,000 DKK (one-off) |
Who is SEO suited for? Businesses with patience and a long-term perspective. SEO is the channel that builds the most stable and scalable traffic base — but the effect is typically not visible until 3–6 months in. SEO is ideal for content-heavy businesses, local services that are searched geographically, and e-commerce with strong product categories.
SEO and Google Ads complement each other: Google Ads provides immediate visibility and data while SEO builds up. Many businesses run both in parallel — Ads for short-term ROI, SEO for long-term foundation. Keyword data from Ads campaigns can directly inform your SEO strategy.
Read more: See our SEO service for details on what we offer — technical SEO, on-page optimisation, local SEO and link building.
5. Website & Webshop
A good website is the foundation of all online marketing. If you send visitors from expensive Google Ads or Facebook Ads to a slow, confusing or non-mobile-optimised website, it is money down the drain. The conversion rate on your website largely determines what you actually get out of all your other marketing investments.
Typical website prices in Denmark 2026
| Type | Typical price (one-off) |
|---|---|
| Simple brochure website (3–5 pages) | 8,000–25,000 DKK |
| Professional landing page with CRO | 15,000–40,000 DKK |
| Webshop (up to 100 products) | 15,000–40,000 DKK |
| Larger webshop (100+ products, integrations) | 40,000–80,000+ DKK |
Remember that price is one thing — quality is another. A cheap website that doesn't convert will cost you far more in wasted ad spend than a more expensive website built to convert visitors into customers. Speed optimisation, mobile optimisation and conversion optimisation are not optional — they are basic requirements.
Rule of thumb: Invest a minimum of 10–15% of your annual marketing budget in keeping your website updated and optimised. A poor website sabotages all other investments.
6. POAS Tracking
Most agencies optimise ads towards ROAS (Return on Ad Spend) — that is, revenue relative to ad spend. The problem is that ROAS ignores your actual margins. A ROAS of 5x sounds fantastic, but if you sell products with an 8% gross margin, you are losing money on every sale.
POAS (Profit on Ad Spend) factors in the margins. Instead of optimising towards revenue you optimise towards real profit — and send Google and Meta precise margin data so the algorithms can prioritise profitable products and conversions.
What does POAS Tracking deliver?
| Benefit | Effect |
|---|---|
| Optimise towards profit, not revenue | Campaigns prioritise products with high margins |
| Server-side tracking | Solves iOS and cookie issues (cookieless tracking) |
| Precise attribution | See which channels actually generate profit |
| Reduced waste | Up to 15% more campaign profit (Google data) |
POAS Tracking is included in our Google Ads and Facebook Ads packages — it is not an add-on, it is part of our standard setup. Server-side tracking ensures you don't lose conversion data due to iOS restrictions, ad blockers or cookie rejections.
Want to understand the difference in depth? Use our ROAS & POAS calculator to see exactly what your ad return is — and what it should be with profit optimisation.
7. Agency vs. DIY: What makes sense?
The question is not whether you can run online marketing yourself — you absolutely can. The question is whether it is the best use of your time and money.
| Parameter | Agency | DIY |
|---|---|---|
| Cost | 6,000–15,000 DKK/mo per channel | 0 DKK (+ your time) |
| Expertise | Up-to-date, specialised, shared experience | Limited to your learning curve |
| Time spent | Minimal for you | 10–20 hours per month realistically |
| Results | Typically 2–5x better ROI | Variable — many mistakes early on |
| Tracking | Professional POAS setup included | Often incomplete or inaccurate |
| CSS Partner access | Save up to 20% on Shopping | Not available without an agency |
| Scalability | High — the agency scales with you | Limited by your time and knowledge |
As a rule of thumb: if you are spending over 5,000 DKK/mo on advertising, or have an online revenue above 50,000 DKK/mo, an agency is almost always a good investment. The agency fee pays for itself through lower click prices, better conversion rates and reduced waste.
Below 3,000 DKK/mo in ad budget it can make sense to learn it yourself — but remember your time has a price. 15 hours of learning and mistakes per month is expensive, even if you are not paying anyone.
The most important thing: Whether you use an agency or do it yourself, professional conversion tracking is essential. Without solid tracking you don't know whether your ads are making money — you are guessing.
8. Gezar's prices
We put our prices out in the open. No surprises, no hidden fees, no lock-in periods. You always pay Google and Meta directly for your ad spend — our fee is separate and transparent.
All prices are excl. VAT. No lock-in — cancel with 30 days' notice. All packages include POAS Tracking and server-side conversion tracking as standard.
Unsure which channel suits your business best? Book a free strategy call — we analyse your situation and recommend the right approach with no obligation. Book here.
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